How it works

From your website to your week’s marketing.

Kedova is a pipeline of specialists with checks between every step. Here is each step, what it does, and where you stay in control.

A founder in the back seat of a car in Lagos traffic at golden hour, tapping his phone, yellow buses outside
Approved: 3 postsScheduled for Tue, Wed and Thu.

01 · Brand discovery

It reads your website. You approve your brand.

Give Kedova your web address. It reads your pages and drafts a brand kit — colours, fonts, logo, tone of voice, audiences, offers, words to use and words to avoid.

  • Nothing is used until you approve the kit.
  • No website? Answer a few questions instead.

02 · Knowledge base

Your documents become the only source.

Add your company profile, price lists, policies, case notes and past posts. Kedova indexes them so every draft can point to where a fact came from.

  • Ask it questions and get sourced answers.
  • Remove a document and it stops being used.

03 · Weekly plan

A plan for the week, with reasons.

The Strategist sets themes, channels and times from your goals, last week’s results and the calendar — Nigerian holidays, budget season, AGM season and the moments your audience cares about.

  • Every slot carries a brief you can read and change.
  • Moving holidays are marked approximate until confirmed.

04 · Content and creatives

Written for each channel. Sized for every one.

One brief becomes a LinkedIn post, an X thread, an Instagram caption and an email — each native to its channel. The Designer renders the creative from your brand kit in every size, with alt text.

  • Square, portrait, story and landscape from one design.
  • AI photography when a post needs a picture.

One design, three sizes Examples

Example comparison creative in story size, 9:16
9:16
The same comparison creative in square size, 1:1
1:1
The same comparison creative in landscape link size, 1.91:1
1.91:1

05 · Brand Guardian and compliance

Checked before it reaches you.

Every draft passes two kinds of check. Fixed rules catch what must never depend on judgement; the Brand Guardian judges voice and nuance. A draft that fails comes back with the reason.

What gets checked

VoiceYour tone, your banned words, and no hype words.
FactsEvery claim traced to your documents; unsourced claims flagged.
ComplianceNo guaranteed returns or regulator-approval claims without a source; consent and unsubscribe for messaging.
Platform rulesLength, hashtags and links per channel; alt text on every image.
DuplicationToo close to a recent post? It’s rewritten.

06 · Approvals

Approve on the web, your phone, or WhatsApp.

When drafts are ready, Kedova tells you — by email, in the app, or on WhatsApp with a one-tap button that opens them. Approve, edit, or ask for changes in plain words and a revision comes back.

  • Teams can set approval chains, so the right people sign off in order.
  • Agencies’ clients approve in a portal on the agency’s domain.

07 · Publishing modes

You choose how much it does on its own.

Each channel has its own mode, and you can change it whenever you like.

Default

Review

Nothing publishes until you approve it. Personal profiles stay here until they earn Autopilot: four weeks with at least 90% of drafts approved unedited.

Autopilot

Switched on by you, per channel: drafts that pass every check are scheduled without waiting for you. Anything flagged is still held, and a spike of negative replies switches the channel back to Review.

Manual-assist

For platforms with no API Kedova may use: a ready-to-post pack — copy, sized creative, alt text and hashtags — and a one-tap “Mark posted”.

08 · Monday intelligence brief

Start the week knowing what changed.

Every Monday, a short brief: what’s moving in your market from the business press and regulators, seasonal moments ahead, and what this week’s plan does about it. Every item links to its public source.

09 · Friday report

Finish the week knowing what worked.

A plain-English report every Friday: what went out, tracked clicks, blog views and leads, what the Analyst learned, and what next week will try differently. The numbers are only what Kedova measured — the narrative never invents a metric.

  • Agencies get one per client, in their own branding.

Your brand, announced. Starting this week.

Give Kedova your website. It drafts your brand kit, plans your first week and has posts waiting for your approval. You stay in charge of every word.